Kingfisher Cove
Brand Development
About
City Park Homes has been building expertly crafted residences throughout the GTA and Southern Ontario for over a decade. They develop unique communities tailored to the needs of today’s homeowners, from modern condominium buildings to elegant townhomes and single detached luxury residences.
Our agency was tasked with creating a full brand and marketing solution for one of their upcoming community called Kingfisher Cove. I was tasked with creating the entire branding for it.
Our agency was tasked with creating a full brand and marketing solution for one of their upcoming community called Kingfisher Cove. I was tasked with creating the entire branding for it.
Project Scope
Smaller builders often have tighter budget and very strict demographics, this community was marketing in the Trenton region around Quinte West, Ontario. They were mostly downsizers looking for a second home in a quiet neighborhood, golf lovers and often retirees. I designed the entire brand with a 100 hours deadline including feedback from City Park. This included a website, community brochure, floorpan brochures, and some initial print creatives.
Another 100 hours were alloted towards designing their Site plan and their sales centre design which was built by a colleague who specializes in Interior Design.
Another 100 hours were alloted towards designing their Site plan and their sales centre design which was built by a colleague who specializes in Interior Design.
The first phase of our brand development was working out a logo, I provided multiple options and the client eventually selected one after a few rounds of feedback. Then we immediately worked on a small PPC Display ad campaign on Google and Meta to spread the word.
For our next phase, we travelled to Quinte West to get relevant photography for the Community Brochure and Website. While we worked with the architect on Floor plan, renderings and Site Plan layout. I was under a very tight deadline to get the website structured and once the client approved, we went ahead and built their floor plan brochures and Site plan so that City Park can immediately start selling homes. We used our proprietary Sales and Marketing solution called Bildhive and setup all their properties using Bildhive.
Phase 3 consisted of mostly Marketing assets, while the Sales Centre interior were being finalized, we created A-Frames, Door knockers to place on some Model Homes they built for walkthroughs. Lastly, we finalized the Community Brochure and had them printed on medium thick glossy stock paper along with a Corporate folder and some stationary. Once the Sales Office was constructed, we created a series of print creatives such a wallboard displays and pull-up banners to further spruce up the Sales Centre.
For our next phase, we travelled to Quinte West to get relevant photography for the Community Brochure and Website. While we worked with the architect on Floor plan, renderings and Site Plan layout. I was under a very tight deadline to get the website structured and once the client approved, we went ahead and built their floor plan brochures and Site plan so that City Park can immediately start selling homes. We used our proprietary Sales and Marketing solution called Bildhive and setup all their properties using Bildhive.
Phase 3 consisted of mostly Marketing assets, while the Sales Centre interior were being finalized, we created A-Frames, Door knockers to place on some Model Homes they built for walkthroughs. Lastly, we finalized the Community Brochure and had them printed on medium thick glossy stock paper along with a Corporate folder and some stationary. Once the Sales Office was constructed, we created a series of print creatives such a wallboard displays and pull-up banners to further spruce up the Sales Centre.
Strategy
Project Timeline
February 2024— July 2024
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